
Highlight American Airlines' 100th-anniversary sponsorship of the PGA Championship with an engaging club-in-hand fan experience.
Premium indoor enclosure inside a 20×20 branded tent staged in the main fan zone next to the merchandise pavilion. Custom branded walls and signage carried the American Airlines 100 livery; brand ambassadors ran digital lead-generation via QR codes and iPads at the entry.
Guests competed in the American Airlines Longest Drive — two shots per player, prizes awarded based on distance. Branded American Airlines swag for every tier. Pace was kept fast and inclusive so first-time swingers and scratch golfers alike could step in between rounds.
- Reached 4,000+ golfers across tournament week
- Premium enclosure inside a 20×20 fully branded tent in the main fan zone
- Digital lead capture via QR + iPad — every swing a qualified, trackable touchpoint

























